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saul bass logos

11/06/2018. Most large brand identities stay the same for a long time and normally get tweaked rather than changed. His film posters and title sequences are incredible (he had an exhibition of his work in London recently: http://p-and-w.blogspot.com/ which was well worth seeing.). I’m observing that most of the updates have led to an inferior version of the original design. How fortunate for you to have had that compliment from Mr Bass. Sorry Saul Bass, they know not what they do. Its main feature is the programmed switching between two interlocking sets of uppercases resulting in a bouncy visual rhythm. Never have been. The Saul Bass bell logo is gone now, replaced by the Saul Bass-designed 1983 globe logo (often called the Death Star by AT&T employees). Matthew Lasar - Jul 29, 2012 6:00 pm UTC Saul Bass, creator of title sequences for thriller movies, and AT&T trademark logos. If a brand wants to “dress” its logo for advertising with the use of gradients and lighting effects, fine. I agree with renee. How many of Bass' logo designs are still in use, 21 years after his death? Bass also created iconic logos for the American Bell Telephone Company, AT&T, Continental Airlines, Girl Scouts of America, and Quaker Oats, among others. I can only hope that the young designers of today’s generation have an opportunity to learn from him, Paul Rand, Milton Glaser, Herb Lubalin and all of the other design masters that have influenced and ignited our imagination over the years. He has been my hero for a long time. Seriously David, love your site, I only hope I can be this innovative when I get out of high school. Feb 12, 2016 - Explore Jake Corlett's board "SAUL BASS LOGOS" on Pinterest. Major corporations such as American Telephone and Telegraph, Rockwell International, and Warner Communications were numbered among his prominent clients. A creative child, he drew constantly. From Saul Bass: A Life in Film & Design. DoubleBass looks great in logos and titling and covers +70 languages including Russian cyrillic. I think the redesign does the emblem a huge disservice by crowding the initial in the smaller box. Continental airlines paid us about a half million.” — Dr Bill Haig. Next time I land on a clients website and find their identity has been revamped by someone other than me, perhaps I should try not to feel so bad about it :P. The redesign of the Girl Scout logo is one of the few that didn’t utterly destroy the original. His voice now sounded like the “Godfather” giving me instruction. Here’s a super simple overview. Lots more examples on designer Christian Annyas’ blog. And I guess I understand Quaker’s desire to update since “everybody’s-doin’-it” but what they came up with really doesn’t translate well across mediums. I doubt I’ll ever see those enameled metal signs with the 1969 or 1983 logos. Saul Bass created many great logos for clients such as AT&T, Minolta, Warner Bros, Girl Scouts of America, Continental Airlines (circa 1968), United Way, and United Airlines, to name just a few. I was hooked on Bass since the age of 13 seeing the graphic from” The Man with the Golden Arm” movie poster. I went over to him and told him about the Golden Arm story. All others went pure horror show. A logo should be easily rendered in a single color without loss of quality or intent. — Saul Bass. I’m sorry but that celanese update is pure ass. Now a series of zines. The Minolta either. Missed opportunity. More than you'd think. Who has been destroying every beautiful brand identity that Saul Bass have done? I was the art director of the National Institute of Mental Health and in 1974 there was an attempt to improve federal visual communications and Mr. Bass was the keynote speaker held at the State Dept. I have to admit I was never a fan of Saul Bass’s logo work. Bass always did it better. Saul Bass, best known for transforming the way movies begin, was in fact a designer of incredible versatility. Saul Bass might be the single most accomplished graphic designer in history. Perhaps you can spot light Woody Pirtle, Kit Hendrichs and several of the other more recent great American designers in future posts. Having been an ‘ inspired student ‘ of Mr. Bass’ design work throughout my career ( 1975 – present ) I have to say that the simplicity of his work is still far superior than ANY updating that has been done ( except that of the AT&T logo ). That being said, the Kleenex update is totally unnecessary and looses some of the magic it once had. A font with a similar look would be Vertigon designed by Raymond Brekelmans. —Saul Bass, Logo Designer "His titles are not simply imaginative identification tags; when his work comes on the screen, the movie itself truly begins," —Martin Scorsese The abstraction distances the viewer while the figuration pulls in the opposite direction. The cost of a Saul Bass logo “My biggest sale using this approach was the Rockwell International logo and subsequent branding, which paid the Bass firm more than $2 million in fees over two years. Not nearly enough white space (or blue space, in this instance). Very few managed to do for esthetic of advertisement and pop-culture of the second half of the XX century as much in general, as graphic designer Saul Ross did. The Finished Product. It combines the trefoil symbol, which had been used by the organization for … However, the newer blue provides more contrast. Had they kept the original dimensions for the bounding box and changed only the color, I think they’d have possibly improved on Bass’ design. Apr 18, 2016 - Explore Wara Cantu's board "saul bass" on Pinterest. See more ideas about Saul bass logos, Bass logo, Saul bass. He is also responsible for the logos of many prominent corporations like AT&T, United Airlines, and Dixie. Saul Bass created many great logos for clients such as AT&T, Minolta, Warner Bros, Girl Scouts of America, Continental Airlines (circa 1968), United Way, and United Airlines, to name just a few. Movie Title Screens - Saul Bass Films: Title screens are the initial titles, usually projected at the beginning of a film, and following the logos of the film studio. Plenty of those designs conveyed all the refinement of a ransom note collage. Even though the mid-century design is now as rare as the prior logos, it has never made it into the same strata of nostalgia. I’m torn over the Alcoa redesign. Then he said something that knocked me over. Redesigns of company logos still use the Saul Bass original as a base, or else make minimal changes, such as the Girl Scouts of America logo in 2010. Any updates pale as far inferior. They are often an ignored aspect of films, although they reflect the time period or era of the film, the mood or design of the film, and much more. hmdavid has uploaded 12531 photos to Flickr. Saul Bass pitched a new logo to AT&T execs at a time of impending crisis. Kleenex and Quaker aren’t really worse. The main reasons established for the change of logo is a company merger or the company’s closing. :). Outside of Hollywood, Saul and Elaine Bass also designed corporate logos. Great work with typography, colours and symbols. Bass was an American graphic designer and Academy Award-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos. Quaker and Kleenex looks like there were made today. He is also well known for his work on dozens of title sequences (opening credits) for movies like Psycho , Ocean’s 11 (the original), Big , and The Seven Year Itch . Ouch! Have a look inside the excellent book Saul Bass: A Life in Film & Design. by The Logo Creative. Saul Bass worked from the 60s onward. Some of them far inferior. This online archive was created to feature the many posters designed by Saul Bass (1920-1996) throughout his sixty year career, with examples drawn from his private collection. It took me 14 more years to find out who this great artist was and knew him as my mentor. They are often an ignored aspect of films, although they reflect the time period or era of the film, the mood or design of the film, and much more. G. Dean Smith and Art Goodman, Creative Directors, were also key people in the design, and of course I was there too. Although these go beyond the era of International design, this collection demonstrates how significant a scale Bass influenced modern commercial design (as well as his influence in motion picture). Most of the redesigns fail in comparison, but most knew better than to stray too far from Mr. Bass’ original designs. At age 13 I passed by the movie theather in Pittsburgh and noticed this graphic – Man with The Golden Arm – and it was literally magnetic, I could not walk away until I studied every line – mind you, age 13 just before my Bar Mitzvah and had no clue about anythuing Bass. Matthew Lasar - Jul 29, 2012 6:00 pm UTC Saul Bass, creator of title sequences for thriller movies, and AT&T trademark logos. With Hollywood facing strong competition from the independents, they again turned to artists such as Saul Bass for inspiration. The Saul Bass-designed logo for Girl Scout was first presented on October 25, 1978 to the Girl Scout convention in Denver.It has become a textbook example of the use of whitespace in graphic design. Saul Bass was an American Graphic Designer and Academy award winning film maker, best known for his design of motion picture title sequences, film posters and corporate logos. I doubt I’ll ever see those enameled metal signs with the 1969 or 1983 logos. He was a pioneer of the modern title sequence designing. It features a stylized leaf. The bass originals are master works. Artistically gifted from an early age, he took classes at the Art Students League before transferring to Brooklyn College. In all cases I prefer the original – in my mind, no improvements whatsoever! After I retired, I went on and combined Saul’s teachings with credibility principles in communication persuasion for which I was awarded a Ph.D. Logos in Saul Bass LOGOS and TRADEMARKS Many people who never heard of Saul Bass are surprised to learn really how much of his work they know, which has appeared on everything from brochures to billboards. He managed a … Bass designed some of the most iconic corporate logos in North America, including the AT&T "bell" logo in 1969, as well as AT&T's "globe" logo in 1983. These updates are just not going to cut it – they’ll need updating (hopefully back to the originals) very soon. Early Life . It was in making title sequences that Bass recognized their potential to prime audiences for the rest … Saul Bass logos: then and now “If I do my job well, the identity program will also clean up the image of the company, position it as being contemporary and keep it from ever looking dated.” Lawry’s (original design by Saul Bass in 1959, 3D version unknown) Biography. An epic survey of Saul Bass's career shows why he was the master of graphic film titles Detail from Saul Bass's movie poster for Preminger's Anatomy of a Murder (1959). http://www.logodesignlove.com/all-about-paul-rand Its main feature is the programmed switching between two interlocking sets of uppercases resulting in a bouncy visual rhythm. Quoted from imprint: Would you buy a logo from this man? He asked me to go after the bastard. Absolutly timeless. I wanna be like Saul. Saul Bass holds a prominent place among the logo designers of his generation, thanks to the logos he created for Bell System, United Airlines, PanAm, the Girl Scouts, Kleenex, and more. His style was modern, “flat” design (as opposed to older illustrative styles and more modern 3D looking designs). And a huge THANK YOU to you, David, for taking the time and responsibility for posting these great design articles on your site. "The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself." This serves as proof that timeless means just that. Explore hmdavid's photos on Flickr. But not only do they win, it’s hard to see any argument for updating them in the first place. Bass was born in 1920 in New York City, to Jewish immigrants. Christian Annyas, a web designer, in 2011 studied Bass' creations for longevity to discover that the average lifespan of one of Saul Bass' logos is a staggering 34 years. I'm adding them as I run across them. Sign in to check out what your friends, family & interests have been capturing & sharing around the world. Bass also designed some of the most iconic corporate logos in North America, including the original AT&T "bell" logo in 1969, as well as their later "globe" logo in 1983. In a short second, your organization is perceived as, among other things, big/small, professional/…, 159.2k Followers, 231 Following, 2,217 Posts - See Instagram photos and videos from LogoArchive (@logoarchive). Hmm, seeing all of his blue lines, i’m suprised he didn’t do IBM’s… another past logo design love featured designer: It’s amazing how some designs just survive through time. Saul Bass pitched a new logo to AT&T execs at a time of impending crisis. Saul Bass is an extraordinary cinematic artist. He enjoyed four decades of successful career in his lifetime, winning Academy Award for his exquisite graphic designing. Saul Bass is a genius. Avy Ashery, Visual Communications Advisor to the U.S. Congress. When he worked for film studios he offered them a package: main and credit titles, a symbol or trademark, a screen trailer, posters (half sheets, one sheet, three sheet, six sheet, twenty-four sheet), an insert, lobby cards, trade ads and magazine ads. I’ve really enjoyed all of the content that you post. Saul Bass LOGOS and TRADEMARKS Many people who never heard of Saul Bass are surprised to learn really how much of his work they know, which has appeared on everything from brochures to billboards. A cartoon modern aesthetic, inspired by the organization for … Saul Bass Minutes ( 1968 ) in.. One of the modern title sequence designing it took me 14 more years to find who! Logo, it looks better cheap and gimmicky in comparison, but most knew better than to too... The organization for … Saul Bass logo is 34 years, according to a study back. 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